College Football Uniforms

It never ceases to amaze me how much we hear about shrinking budgets from the Government, to the school systems, to the corporate board rooms.

However, with Title IX playing such a prevalant role over the past 2 decades, and sports such as wrestling being eliminated, I dont understand the uniforms being used in college football.

Maybe they dont pay for them, and companies like Nike just provide them to the schools as part of their licensing agreement, but I cannot imagine what a full uniform and helmet costs, for 3 hours on TV.

I think of Oregon, VA Tech, even West Point, who have worn at least 4 uniforms this year...

Where does the money come from?